Seiji Endo
- 教授
- 学位:Ph.D
基本情報
所属
- Undergraduate School of Business Administrations / Department of Business Administration
- Undergraduate School of Political Science and Economics / Department of Business Administration
- Graduate School of Economics / Course of Applied Economics
- Micro/Nano Technology Center
詳細情報
研究キーワード
- Services Marketing
- Personalization
- Relationship Marketing
研究分野
- Humanities & social sciences Commerce
受賞
- American Collegiate Retailing Association American Collegiate Retailing Association Award Exploring the Relationship between Consumers and Apparel Manufacturers through Direct Communication
- International Conference of Asian Marketing Associations, Best Paper Exploring the Customization Decision Support System
論文
The Smart Suits Retailer: A case of Onward Kashiyama Co, Ltd.
The Relationship Between a Customer and a Company : The Integrated Strategy for Democratization of Design
What Matters the Most? The Key Factors That Lead to a New Service Adoption
Exploring the Customization Decision Support System Using Waypoint Solutions,
An Empirical Investigation into Customization : Comparison of Japanese and US companies
The Investigation on Dimensions of E- satisfaction for Online Shoes retailing
Mass Customization for Long-Term Relationship Development: Why Consumers Purchase Mass Customized Products Again
Developing Direct Relationship between a Manufacturer and Consumers: Four Group Cases
講演?口頭発表等
- The Smart Suits Retailer: A case of Onward Kashiyama Co, Ltd.
- Differences in Types of Product Customization: Comparison of Japanese and Western Firms
- Expressed/Latent Needs for Co-Creative Fashion Products
- “Exploring the Customization Decision Support System” (Best Paper)
- Integration System of Mass Customization and Mass Production as a Market-Oriented Production System
- The Ambidextrous Market Orientation with Mass Customization and Mass Production Strategies
- Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System.
- Mass-Customized and Mass-Produced Product Shopping in a Single Website Environment
- Consumer Involvement in the Online Shopping for Mass Customized Products
- Exploring the Relationship between Consumers and Apparel Manufacturers through Direct Communication
担当経験のある科目
- Professional Selling
- Introduction to Retailing
- Principle of Marketing
所属学会
- JAPAN SOCIETY OF MARKETING & DISTRIBUTION
共同研究?競争的資金等の研究課題
Customization System in the Global Market: Comparison of Japanese and US Firms
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